Environmental product design

A green and sustainable concept that only requires clear plastic soda bottles, water and bleach to provide up to 55 watts of light into rural homes. The system harnesses natural sunlight to refract the sun’s rays into poorly lit areas of the home.

 

Drawfour Translation

Sustainable thinking works best when a set of skills is passed on, not just products.

 

http://www.instructables.com/id/How-to-build-a-SOLAR-BOTTLE-BULB/

     Thinking, Fast and Slow     
  “Thinking, Fast and Slow” - Psychologist and 2002 Nobel Prize winner Prof. Daniel Kahneman’s idea of two systems of thinking - the automatic (system 1) and reflective (system 2).  
     
   Drawfour Translation     
  We are all far more irrational than we think we are.  
     
    http://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html?pagewanted=all

Thinking, Fast and Slow

“Thinking, Fast and Slow” - Psychologist and 2002 Nobel Prize winner Prof. Daniel Kahneman’s idea of two systems of thinking - the automatic (system 1) and reflective (system 2).

 

Drawfour Translation

We are all far more irrational than we think we are.

 

http://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html?pagewanted=all

Innovative product design

Fan manufacturers Gutmann used plastics, rather than traditional stainless steel, to create a unique extractor fan design. Switching to plastics enabled high volume manufacture, keeping the product price down, allowing Gutmann to enter a new segment in the market.

 

Drawfour Translation

Design innovation breeds business flexibility.

 

http://www.pdesigni.com/news/show/4840