TRUDON

CLIENT: Telkom Directory Services (TDS)

DATE: 2008, The Brand Union

DESIGN DIRECTOR: Simon Francis

CREATIVE DIRECTOR: Bronwen Rautenbach

SCOPE: Logo, visual language, digital (website/mobi) look and feel, advertising templates, brand guidelines.

THE IDEA

The people behind the Phone Book and the Yellow Pages, Telkom Directory Services wanted a new identity that allowed them to stand separate from the Telkom motherbrand.

THE TRANSLATION

A company that brings people together begs for a logo that expresses connectivity. Combining Phone Book blue with Yellow Pages yellow makes Trudon green.

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