CLIENT: Telkom Directory Services (TDS)
DATE: 2008, The Brand Union
DESIGN DIRECTOR: Simon Francis
CREATIVE DIRECTOR: Bronwen Rautenbach
SCOPE: Logo, visual language, digital (website/mobi) look and feel, advertising templates, brand guidelines.
The people behind the Phone Book and the Yellow Pages, Telkom Directory Services wanted a new identity that allowed them to stand separate from the Telkom motherbrand.
A company that brings people together begs for a logo that expresses connectivity. Combining Phone Book blue with Yellow Pages yellow makes Trudon green.