CLIENT: Edward Snell & Co
DATE: 2011 / 2012, The Brand Union
DESIGN DIRECTOR: Simon Francis
CREATIVE DIRECTOR: Janet Kinghorn
SCOPE: Packaging, Brand Guidelines, Flavour Variants
Changing consumer demographics signaled the need for a more upmarket design.
A modern take on Russian iconography communicates the pure, crisp, triple distilled taste of this vodka. The design is clean, precise and angular, with attitude.