RUSSIAN BEAR

CLIENT: Edward Snell & Co

DATE: 2011 / 2012, The Brand Union

DESIGN DIRECTOR: Simon Francis

CREATIVE DIRECTOR: Janet Kinghorn

SCOPE: Packaging, Brand Guidelines, Flavour Variants

THE IDEA

Changing consumer demographics signaled the need for a more upmarket design.

THE TRANSLATION

A modern take on Russian iconography communicates the pure, crisp, triple distilled taste of this vodka. The design is clean, precise and angular, with attitude.

 
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