RUSH VODKA ENERGY+

CLIENT: Edward Snell & Company

DATE: 2012 / 2013

CREATIVE DIRECTOR: Simon Francis

SCOPE: Can packaging, plastic shrink, cardboard tray.

THE IDEA

With the previous design for Rush packaging missing the mark and having a negative impact on the brand, a strong overhaul was needed to reverse the effects. A more sophisticated, premium experience was called for to appeal to the new legion of Vodka Energy drinkers.

THE TRANSLATION

Sharp, clean angles reflect the purity of the triple distilled vodka, whilst the positive upward movement on the can hints at the energy tonic inside. Impactful yet understated use of colour and iconography offers a more upmarket design.

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