RUSH VODKA ENERGY+
CLIENT: Edward Snell & Company
DATE: 2012 / 2013
CREATIVE DIRECTOR: Simon Francis
SCOPE: Can packaging, plastic shrink, cardboard tray.
With the previous design for Rush packaging missing the mark and having a negative impact on the brand, a strong overhaul was needed to reverse the effects. A more sophisticated, premium experience was called for to appeal to the new legion of Vodka Energy drinkers.
Sharp, clean angles reflect the purity of the triple distilled vodka, whilst the positive upward movement on the can hints at the energy tonic inside. Impactful yet understated use of colour and iconography offers a more upmarket design.