CLIENT: Mo'men, Cairo, Egypt
DATE: 2009, The Brand Union
SCOPE: Logo, Visual Language, Advertising Templates, Menu, In-store Wall Graphics.
This Egyptian fast food brand wanted to stand shoulder to shoulder with the new influx of international competitors in a way that would showcase their proudly Egyptian heritage.
A crown of pizza slices and quirky typography herald a new era for this much-loved Egyptian brand. Modern iconography and bright colours combined with traditional papyrus texture creates a visual language that brings to life the “feast of fun” positioning. The speaker icon broadcasts the number for the king’s hotline, calling people to eat, and the local tea drinkers feel like royalty with their royal tea cups.