CLIENT: Mazagan Resort Morocco, Kerzner International
DATE: 2009, The Brand Union
DESIGN DIRECTOR: Simon Francis
CREATIVE DIRECTOR: Bronwen Rautenbach
A unique identity was required that captured the essence of great Mediterranean food - simple combinations of the best quality ingredients.
As a staple across all Mediterranean cuisine, the classic pairing of olive oil and balsamic vinegar was an obvious choice for inspiration. Much fun was had creating balsamic letters in olive oil, which were then photographed and traced to form the final logo.