OLIVES RESTAURANT

CLIENT: Mazagan Resort Morocco, Kerzner International

DATE: 2009, The Brand Union

DESIGN DIRECTOR: Simon Francis

CREATIVE DIRECTOR: Bronwen Rautenbach

THE IDEA

A unique identity was required that captured the essence of great Mediterranean food - simple combinations of the best quality ingredients.

THE TRANSLATION

As a staple across all Mediterranean cuisine, the classic pairing of olive oil and balsamic vinegar was an obvious choice for inspiration. Much fun was had creating balsamic letters in olive oil, which were then photographed and traced to form the final logo.

 
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