GRAND RIAD HOTEL

CLIENT: Mazagan Resort Morocco, Kerzner International

DATE: 2009, The Brand Union

DESIGN DIRECTOR: Simon Francis

CREATIVE DIRECTOR: Bronwen Rautenbach

THE IDEA

The jewel in the crown of Sol Kerzner's Moroccan Resort, The Grand Riad Hotel needed an identity that reflected its premium, yet local flavor.

THE TRANSLATION

The Hotel is surrounded by the iconic forms of the traditional Moroccan arch. The open arched doorway, as a symbol of welcoming hospitality and discovery, lent itself perfectly to this simple typographic solution.

 
GR.jpg