GRAND RIAD HOTEL
CLIENT: Mazagan Resort Morocco, Kerzner International
DATE: 2009, The Brand Union
DESIGN DIRECTOR: Simon Francis
CREATIVE DIRECTOR: Bronwen Rautenbach
The jewel in the crown of Sol Kerzner's Moroccan Resort, The Grand Riad Hotel needed an identity that reflected its premium, yet local flavor.
The Hotel is surrounded by the iconic forms of the traditional Moroccan arch. The open arched doorway, as a symbol of welcoming hospitality and discovery, lent itself perfectly to this simple typographic solution.