FAIRVIEW DRYLAND TRAVERSE
CLIENT: Dryland Events
CREATIVE DIRECTOR: Simon Francis
SCOPE: Logo evolution, colour palette and visual language, start/finish line branding, banners, t-shirts.
As this unique trail running event grows from strength to strength, the existing logo and visual language needed to reflect the world-class organization and first-rate experience on offer.
Firstly, the shoeprint needed to evolve into a real trail running shoe tread – the discerning eyes of experienced trail runners would accept nothing less! A clean font for the wordmark and a brighter, more vibrant orange increased the impact and brand presence online and at the event.
Images courtesy of Slingshot Media (www.slingshotmedia.co.za)