FAIRVIEW DRYLAND TRAVERSE

CLIENT: Dryland Events

DATE: 2012

CREATIVE DIRECTOR: Simon Francis

SCOPE: Logo evolution, colour palette and visual language, start/finish line branding, banners, t-shirts.

THE IDEA

As this unique trail running event grows from strength to strength, the existing logo and visual language needed to reflect the world-class organization and first-rate experience on offer.

THE TRANSLATION

Firstly, the shoeprint needed to evolve into a real trail running shoe tread – the discerning eyes of experienced trail runners would accept nothing less! A clean font for the wordmark and a brighter, more vibrant orange increased the impact and brand presence online and at the event.

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Images courtesy of Slingshot Media (www.slingshotmedia.co.za)