BROADBAND INFRACO

CLIENT: Broadband Infraco

DATE: 2009, The Brand Union

DESIGN DIRECTOR: Simon Francis

CREATIVE DIRECTOR: Bronwen Rautenbach

SCOPE: Logo, Visual Language, Digital Look and Feel, Brand Guidelines, Internal Office Branding System including Wall Graphics and Signage.

THE IDEA

With the laying of huge fibre-optic cables across South Africa, connecting us to Europe and the rest of the world, this parastatal was set to make a lasting, positive difference to the nation. They needed a logo and visual language to match.

THE TRANSLATION

At the center of it all, buried deep underground, fibre optic cables are not only functional but beautiful. The logo seeks to glorify these cables with a mark that sparkles and twinkles.

 
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