CLIENT: Broadband Infraco
DATE: 2009, The Brand Union
DESIGN DIRECTOR: Simon Francis
CREATIVE DIRECTOR: Bronwen Rautenbach
SCOPE: Logo, Visual Language, Digital Look and Feel, Brand Guidelines, Internal Office Branding System including Wall Graphics and Signage.
With the laying of huge fibre-optic cables across South Africa, connecting us to Europe and the rest of the world, this parastatal was set to make a lasting, positive difference to the nation. They needed a logo and visual language to match.
At the center of it all, buried deep underground, fibre optic cables are not only functional but beautiful. The logo seeks to glorify these cables with a mark that sparkles and twinkles.